What is demographic targeting anyway?

[tmonower111]

Google Ads User Attribute Targeting Household Income Judgment Situations to Use
As mentioned above, user attribute targeting is a system that allows you to narrow down in advance the recipients (users) to whom Google ads will be displayed.



Since your ads will only be displayed to those you wish to advertise to, if you can accurately narrow down your target audience, you can advertise very efficiently.



For example, demographic targeting in Google Ads means you can make sure your ads don’t show to men if you run a related massage parlor for women only.



Advertising is not a function that becomes more us cell phone number list effective the more you advertise it.

There's no point in selling the product if no one buys it.



For example, even if an advertisement claims that a product is aimed at high-income earners, the ad may be shown to students, such as university students, who are not the target demographic and cannot purchase the product, and if they are unlucky enough to be clicked on, this can result in wasted costs.

In other words, you just need to advertise with a clear purpose, focusing on the people you think will be interested in your product or the people you want to sell your product to.

If you can prevent wasteful ad serving, you can prevent wasteful advertising costs.



If you haven't used demographic targeting yet, it's definitely time to give it a try.