According to one study conducted, there was a huge shift in consumer behavior during the pandemic. 81 percent of shoppers surveyed want businesses to be environmentally conscious in their advertising and messaging, and 69 percent said they were doing everything possible to reduce their carbon footprint (up from 63 percent just a year earlier).
According to a recent LendingTree poll of 1,048 Americans, 55 percent are willing to spend extra on sustainable and eco-friendly products, and 4 in 10 are likely to benin mobile database boycott companies that aren’t as committed to turning green.
The fact that a key result in a new global analysis from The Economist Intelligence Unit, commissioned by WWF, indicates a whopping 71 percent increase in internet searches for sustainable goods internationally over the last five years should raise eyebrows for brands.
Does green marketing work?
It’s challenging to keep up with the rate of change in the world. Climate, health, and social issues make headlines daily, and we need to do more and faster, according to the majority opinion.
With the increasing importance of corporate social responsibility, green consumers and investors are demanding that companies consider their social and environmental impact before focusing on profit and growth.