When is a high click-through rate bad?

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Remember, PPC is pay-per-click advertising , so you pay for every click on your ad, and not every click on your ad will convert. So a high click-through rate is bad if you have a low conversion rate , because you are paying for clicks that will not generate a return on your investment.

So your goal is not to achieve the highest click-through rate, but the highest qualified click-through rate.

But that's not all. Another part of the greece phone number data equation is the keywords you're bidding on. Some keywords are very expensive, so even if those clicks convert, they don't give you a return on your ad spend. Ideally, you want to have a high click-through rate on keywords that are not only relevant but also affordable .

What is a good CTR value in Google Ads?
So, if these are relevant and affordable keywords, what is a good CTR in Google Ads? What does it take to achieve an "above average" expected clickthrough rate score?

In many industries, the average click-through rate is between 4-6%. So a good or above-average click-through rate in Google Ads would be somewhere around 7-9%. However, if you’re in the travel, auto, or real estate industries, where the average CTR is 7-9%, you should aim for 10-12%. However, if you’re in the arts and entertainment industry, where the average CTR is closer to 11%, you should aim for 13% or higher.