The biggest mistake companies still make today is trying to emulate the same plan in a completely different world. They believe that the connection between a brand and its audience only happens when they actively buy something. Between the mid-s and early s, there was a common question in questionnaires and surveys: how much time do you spend online? This question is no longer meaningful.
We are always online, whether in front of a computer or with a mexico whatsapp data phone in our hand or in our pocket. If we are in the digital world every day, several days a week, we are always ready to interact with a company or product. Digital experience is the sum of all online interactions between customers and brands.
It’s part of the customer journey (from discovery to conversion), but it’s much more than that. think not just about sales, but also about establishing a solid presence and connecting with your target audience. It’s a cohesive, well-structured plan that makes any interaction meaningful and memorable.