Why You Can't Afford to Ignore Responsive Display Ads

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What exactly are the benefits of using Responsive Display Ads and why should advertisers get used to using them?
Despite being the default option when creating a new display ad in Google Ads, advertisers are still hesitant to use responsive display ads. But as with all things automation, we’ll soon have no choice but to embrace them if we want to ensure maximum performance from our accounts. So what exactly are the benefits of using Responsive Display Ads , and why can’t advertisers afford not to use them?

What are responsive display ads?
To make sure we all know what we're talking indonesia phone number data about when it comes to Responsive Display Ads (RDA), let's briefly describe what they are and how they differ from standard image ads.

When using responsive display ads, advertisers provide a variety of image and text assets, from which Google then automatically generates combinations of PPC ads that adjust the size and appearance to fit the available ad spaces.

Their key feature is that, unlike traditional image ads, advertisers don’t have to provide Google with multiple-size versions of their display ads. Instead, by creating an RDA, you gain eligibility to have your ads used in a nearly infinite number of placements . Not only does this save resources because you don’t have to create a huge range of different sized ads, but you can also add video assets. Google then uses signals from the individual who sees your ad to decide which text, image, or video ad to use and how best to present it.