Content creator vs. social media manager

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While there certainly is some overlap between social media content creators and social media managers, they are different professions.

To put it simply, a social media content creator’s job is to produce and edit content, whilst a social media manager works with them to define a clear strategy and manage profiles. Social media managers are also often responsible for building communities around social accounts, and may also have customer care responsibilities. Rather than having one person handle everything on your socials, these two different job titles allow creators and managers to focus on their own tasks to get better results.

Two (or more) social roles can be vital for bigger brands because of how portugal mobile database essential social marketing has become. According to Sprout’s 2024 Content Benchmarks Report, brands post 10 times per day on average. Juggling the creation and publication of that much content across multiple social networks—on top of a social media manager’s administrative and strategic workload—is no small feat.

This is why the job role of a social media content creator must be clear for hiring departments. On The Arborteum, Sprout’s community forum, Claire.P explains that she’s a senior social media manager who’s had to educate her company about how important it is to have separate content creators to rely on for content production.