High-quality content can be better for conversion

[samiaseo222]

It’s common for PPC marketers to focus solely on the quality of their ads and landing pages. While that’s certainly important, it’s not the only thing that matters. If you’re driving traffic solely with the goal of making a sale and not considering the reason or intent behind a user entering a keyword into Google , visitors are likely to quickly bounce off your site. They’ll realize they can’t find what they’re looking for on your site and click away.

However, if you use PPC advertising to lead iran phone number data visitors to valuable content that answers their question, they’re much more likely to stay on your site. That’s great for you because good content is much better at converting and generating leads than other forms of marketing. In fact, marketers who focus their strategies on content marketing see six times higher conversion rates than those who don’t.

But sometimes it can take a long time for good content to reach the top of the SERPs . That’s when combining it with a well-targeted PPC campaign can help. The two strategies work together as one: PPC campaigns drive traffic to your content, get people to interact with your brand, and share it with others. This in turn helps boost your content’s rankings. On the other hand, your content is more likely to convert readers than PPC advertising alone . So by using PPC to drive traffic to your content, you’re effectively getting more value from your PPC campaigns.