Your content can still add value while spotlighting what makes your brand unique. Use organic content to build interest and community around a product line, show customers how your product fits into their day-to-day lives and give your audience a space to talk about their experiences with your products. Powell’s Books gives their readers a voice with their #PowellsPeople video series, where customers in the store show where you can find some of their favorite titles on the shelves.
Instagram Reel of two people amongst the shelves at Powell’s Books. On screen text reads “It’s People at Powell’s. Katie and Alex, W. Burnside St.”
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One of the main benefits of organic social media growth is the chance to talk to singapore mobile database your audience and build a group of people who love your brand.
According to the Index, 36% of consumers say their favorite brands stand out on social media through meaningful engagement. Engagement goes beyond just responding to comments on your social posts. Brands that want to build a community on their social media should implement social media community management.
Community management on social media involves engaging audiences across networks and conversations to increase brand loyalty and grow authentic connections. Clothing rental brand Nuuly leverages community management techniques alongside social media trends. For example, after a customer’s unfortunate subway experience wearing one of their items, Nuuly responded with a heavy dose of humor and candor that captured attention.