LinkedIn Content Marketing Guide

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Think LinkedIn is just for networking and finding a new job? Think again! This platform is a great place for both. There’s no doubt about it. But it’s also a smart place to focus at least some of your marketing efforts.

Why is this important? LinkedIn has a very large jordan phone number data audience. With 66.8 million monthly active users in the US alone and a total reach of 849.6 million users worldwide, that’s a solid number to consider expanding your marketing efforts here, right?

This number includes professionals in their field, but also a full 14.6% of people aged 18 and older worldwide. The largest audience on LinkedIn is people aged 25 to 34. This age group makes up almost 60% of all users on the platform.

This should be clear evidence that your audience is using LinkedIn. And it’s a great opportunity for you to reach out and nurture them with your well-crafted content marketing . As you already know, content marketing is about planning, creating, and publishing quality, relevant content that is designed to attract a specific audience. And of course, building their trust over time.

Ultimately, your audience’s trust will translate into your profitability. Think signups, downloads, logins, and sales. Let’s explore each of these options in depth. In this smart guide, you’ll learn how to set up a content marketing strategy on LinkedIn .