7 scroll-stopping YouTube Shorts ideas for brands (with examples)

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YouTube is the king of long-form video content, but YouTube Shorts is quickly entering the spotlight. With 70 billion views a day and counting, Shorts are becoming a go-to choice for creators and brands to connect with their audiences through short-form video.

Interested in creating more YouTube Shorts but not sure where to start? Don’t worry. We’ve got you covered. In this post, we’ll explain what Shorts are and how they differ from other types of social videos. You’ll also get a ton of YouTube Shorts ideas with real-life brand examples to inspire you.

Understanding YouTube Shorts
YouTube Shorts. Instagram Reels. TikTok videos. What’s the difference? They’re all vertical short-form videos, but the biggest distinction between the three is their duration length.

Instagram Reels range from 15 to 90 seconds. TikTok videos are 3 seconds to sweden mobile database 10 minutes long. And YouTube Shorts? They used to be capped at 15 to 60 seconds, but as of October 2024, they can now be up to three minutes long.

This duration length increase makes it easier to repost short-form video content from other platforms to YouTube Shorts and reach a fresh, untapped audience. You might think there’s a lot of crossover between the short-form social video apps. However, a 2024 AlphaWise survey found that 40% of Shorts viewers aren’t on TikTok or Instagram Reels. Meanwhile, 84% of TikTok and 88% of Instagram Reels users are already watching Shorts. Meaning Shorts give you an avenue to reach a new audience.