Integrate social listening in your workflows

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Look for patterns and overlaps between your internal knowledge and what social listening data reveals. Use Sprout to create presentation-ready reports that can help your team do competitor mapping to contextualize your research and competitive data. This process will help you identify competitors that weren’t even on your radar before, providing a more in-depth understanding of your market.


Educate your team on the power of social listening and demonstrate how social insights can seamlessly plug into their workflows. For example, Sprout’s Brand Keywords capability zeroes in on X conversations that are relevant to your brand and industry, including your competition. You can add keywords mentioning your company and products to surface even those conversations where you’re not tagged directly.

Sprout's Branded Keywords featured enables you to add keywords mentioning switzerland mobile database your company and products to surface even those conversations where you're not tagged directly.
This gives you a direct view of chatter on X where consumers mention you in relation to a competitor. This also gives you an opportunity to join the conversation and recommend our brand.

Track listening data by topics
Marketing, sales and product teams each prioritize different aspects of the brand experience. To maximize the value of your social media listening, narrow your focus to topics and data that’s truly relevant to your goals. This targeted approach lets you extract insights from thousands of social conversations without getting overwhelmed.

Sprout’s Listening solution enables this kind of detailed competitive research analysis with ease. Powered by Sprout’s Analyze by AI Assist capability, you can track critical metrics, hashtags, keywords, mentions trending in your Topics and even emojis. Get all these insights in the Conversation tab of your Listening Topics.