Create personalized content

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Once you have a more targeted email list, it will be easier to create meaningful content for the people who have signed up for more information. The key word here is relevance: Make sure everything you send is targeted to the recipient persona.

To put it bluntly, you need to take the time to malta phone number data craft email subject lines and content that are worth sending. Your customers want to learn new information that will help them improve their lives in some way. With personalization, they are less likely to unsubscribe or, worse, mark your message as spam.

Mobile design
Email marketing platforms have built-in design templates that make it easy to make your messages look as good as they sound. The visuals of your emails need to stand out on both desktop and mobile devices.

Most email users open messages on a mobile device, so it's important to have mobile-friendly emails to ensure high deliverability rates. Consider choosing a template with a single column, a single clear call to action, and a message that's as short as possible.

Send with a plan
Spammers tend to send huge blocks of emails at once, but spam blockers expect reputable companies to have a more regular pattern. A set schedule will not only help with email deliverability, but it will also build trust and consistency with your customers.

Think ahead to busy seasons; you may need to increase your email count in advance. Create a marketing calendar and stick to it for better results and better delivery rates.