Google remains the top search engine for Generation Z

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The popularity of social networks is growing, but Google still remains the main search engine for information for Generation Z.
We bring you an overview of the challenges Google is currently facing and their impact on online marketing.

Current search situation
A recent study by Axios found that Google remains morocco phone number data the primary starting point for online searches for 46% of internet users aged 18-24 ( Generation Z ). Among users aged 25-39 (Millennials or Gen Y), 58% of users turn to Google as their first search source. This data suggests that despite the growing popularity of social media platforms, Google still holds the top spot. 21% of Gen Z users turn to TikTok first, and only 5% of users in this group start their search on YouTube.

Google and new challenges in search
Despite its dominant position, Google is facing new challenges stemming from changing user preferences. Social media is becoming an increasingly important tool for information retrieval, forcing Google to adapt its strategies.

Even the world's largest search engine needs to adapt to new technologies. That's why one of the steps Google has taken is the development of Search Generative Experience (SGE), a generative search based on artificial intelligence and highlighting results from web forums. Research shows that Generation Z is the group that is most satisfied with AI search and is best suited to this style of information retrieval.