A LinkedIn post from Kerry Hartley

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We also partnered with Kerry Hartley, a LinkedIn nano-influencer who shares tips for preparing for AfroTech™ each year. This was important because we wanted to extend our reach by collaborating with someone who already has an audience tied to AfroTech™. Along with sharing tips for AfroTech™ attendees preparing for the conference, he encouraged people to follow Sprout on Instagram and watch our event coverage.

A nano-influencer who shares tips for preparing for AfroTech™ each year. In the post, he shares tips for AfroTech™ attendees preparing for the conference and encourages people to follow Sprout on Instagram to watch event coverage.

Lastly, we ended our pre-event coverage with a hype video sharing some of my favorite moments from last year’s conference to further share our messaging:

A Sprout Social Instagram Reel featuring footage from Senior Content uganda mobile database Specialist's trip to AfroTech™ 2023. The caption read encourages viewers to stay tuned for event coverage at AfroTech™ 2024.

Before we headed to Houston, our Social team set up a Listening topic in Sprout to gauge conversations around the event and identify any potential media opportunities.

During event
For our coverage during AfroTech™, Sprout really wanted to bring our audience along for the ride, so we posted Instagram Stories daily. To ground our posting and center Sprout’s connection to the event, I made sure to include content centered around two of our narrative focus areas for 2024: memorable brand experiences and artificial intelligence (AI). For example, we shared videos of brand activations in the expo hall and venue campus. We also posted clips from the AfroTech™ AI Stage and other event stages.