Why influencer marketing ROI matters

[mstakh.i.mo.mi]

The 2024 Influencer Marketing Report found nearly half of all consumers (49%) make purchases at least once a month because of influencer posts.

But the importance of influencer marketing ROI goes beyond the purchase stage—it encompasses the entire buyer journey and empowers both brand and performance marketing.

1. Influencer marketing encompasses the entire customer journey
People often think about ROI as it relates to sales, confining it to bottom-funnel metrics like ukraine mobile database downloads or conversions, but influencer marketing drives returns across the customer journey. Influencers can convert customers to purchase, nurture retention and act as brand advocates, but they also build awareness and consideration.

Influencer content often fuels higher engagement than branded content, but consumers also expect businesses to collaborate with influencers beyond sponsored content. The influencer report found 80% of consumers would be more willing to buy from brands that partner with influencers beyond social media content.