9 Reasons Why Your Emails Go to Spam

[mouakter13]

Email is a powerful way to reach your target audience and grow your customer base. Nearly 60 percent of users say marketing emails influence their purchases. However, as online privacy and protection laws become stricter, getting your emails into recipients’ inboxes has become more difficult.

If your emails end up in users' spam folders, don't worry. By following some simple best practices , you can not only ensure that your emails reach your recipients, but you can also encourage higher open rates and achieve a stronger impact.

In this article, we'll explore why emails end up in spam and cameroon phone number data what you can do about it.

That's a lot of ground to cover, so let's dive in!

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Why spam is a problem for email marketers
Estimates indicate that up to 60 million spam emails will be sent every day between 2019 and 2023. Obviously, users don’t appreciate such a flood of spam. However, this is also a big problem for email marketers. Up to 20 percent of emails will never reach the recipient’s inbox, preventing you from reaching your audience.

With email delivering an average Return on Investment (ROI) of 122 percent , it’s important to minimize the chance of your messages being in that 20 percent. Every email that falls into spam is a waste of money on your part, both for the email itself and for any potential conversions you may have generated.

Fortunately, there are plenty of things you can do to keep your messages out of spam folders , and most of them are fairly straightforward. In the next section, we'll look at some of the most common reasons why email ends up in spam, and see how you can avoid them.