If you ignore the law "On Advertising", you can get a fine of up to half a million rubles. Let's look at the most important points about labeling that are useful to know for a business owner, advertiser, agency employee and anyone involved in online advertising.
Publication date: 09/17/2024
Update date: 08.11.2024
Reading time 7 minutes
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In this article
What is advertising marking, what types are there and why is it needed
Types of marking
Participants and chain of the advertising process
Marking stages. Step-by-step guide
Nuances in marking
What is advertising marking, what types are there and why is it needed
Advertising labeling is a mandatory process that ensures the uruguay cell phone number list transparency of online advertising activities and eliminates the possibility of falsification. The essence of this process can be compared to the transition from cash to non-cash payments, where the tax service sought to whiten financial flows.
“Marking of advertising involves assigning a unique identifier (token), applying the “Advertisement” label and information about the advertiser.”