How to use customer reviews in your email marketing strategy

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Image source Use GIFs to convey the emotion of the email; but make sure it is not a heavy file as it may affect deliverability or worse, not be able to be loaded when received. Image source Attach or link videos to email instead of attaching them as attachments for faster loading speed and viewing experience. Image source Adding rich media to your emails can significantly increase your conversions as it will show a visual representation of what you offer, making it easier for subscribers to imagine using it which will lead to a purchase.

Configure your email correctly Due to the netherlands whatsapp data rapid evolution of email marketing, people receive more than half a dozen emails every day. As great as this is, it still affects and reduces the likelihood that your email will be read and acted upon unless you take your time. Users skim emails more than just read them. How many times have you opened an email, reviewed it, found nothing of value, and gone back to work? Probably many times, because no one has time to go through all the emails.

Solution? Try not to overlook your emails. As one of the best email marketing practices you can follow, structuring your emails correctly will make your email more readable and faster for the reader to get to the CTA. Here are some tips for formatting your emails correctly: Use bullets to break up lists or long sentences. Image source Highlight important things using bold, italics and underline. Place your text within an infographic to find a sweet spot between text and media.