First teaser in the world The stages of

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A teaser is a phrase or short text that contains intrigue, which in turn warms up the user's interest and motivates him to open the content for full study. Teaser advertising is based on the natural curiosity of users and the desire for the unknown. An inquisitive public is the target audience of teaser advertising. In history, the first teasers are considered to be mysterious posters with the inscription: “Why?”, which began to appear throughout San Francisco in 1906. After conducting an investigation, it was discovered that this was an unusual advertising campaign of one of the small coffee shops located nearby.

Which the appearance of teaser advertising lebanon cell phone number list consists In general, there are two stages: the appearance of a teaser and the release of a revision. At the first stage, an intrigue is created, awakening the interest of users and putting them into a state of anticipation, and at the second stage, an addition appears that explains the connection between the teaser and the advertised product. As a result, the picture becomes complete, and the consumer fully comprehends the advertisement.

Legal norms In addition to the marketing side, there are also legal aspects for teaser advertising, which may not always be unambiguous. The law does not have separate articles and does not describe teaser advertising in general, and in addition, this type of advertising activity is not regulated in any way, but this does not mean that you should forget about advertising legislation in general. It was this that specialists from the AdButton company analyzed in detail and broke down into components.