Do you track that you spent X CZK on marketing

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You always have to look at marketing holistically . So I look at it as a whole and try to manage it a bit emotionally. By evaluating it from week to week, I can actually see how it's moving every week, and I'm able to see what change had an impact on what. When I know that I launched something new on LinkedIn, and suddenly there's an unexpected increase, I can assume that's it. I was talking about a big cash flow webinar when the crisis started, after it a lot of people came to the website and there were a lot of conversions. It's clear that when there were 200 people there, and suddenly there are 40-50% more registrations than expected, it's a webinar. But of course there are many things that can be done better, more precisely.

Maybe one more thing we didn't mention. For a indonesia phone number data long time I underestimated working with the website . We practically didn't do any experiments. But this spring I started experimenting with Google Optimize, I'm trying different page layouts, different headlines, different formats, and it's showing me very nice results. We're doing A/B tests of different landing pages, A/B tests on the homepage, and the like, which we didn't do at all for the first 3 years.


We've also started playing with things like exit intent pop-ups that appear when you leave the website. I know that not everyone likes it, it has to be handled sensitively. For example, on the CAFLOU academy blog, a window pops up for readers when they leave: "Do you want to subscribe to this by email?", or when they come to a landing page and leave, a pop-up pops up for them: "Do you want to see case studies of how people use CAFLOU?". We haven't done these things before and now we're trying to work with them because I think they can be powerful. It's a mix of everything, it's an organism that needs to be tuned , you can't rest on your laurels.