When using Meta Ads, the choice of delivery space has a big impact on the results of your campaign. Here, we will explain in detail some success stories that used specific delivery spaces. By referring to these stories, you will be able to get hints on how to improve the accuracy of your delivery space strategy.
Example 1: Promoting a new product on Instagram Stories
A domestic apparel brand used Instagram Stories to promote a el salvador mobile database new product.Visual impactThe key is creativity that emphasizes this.
In this campaign, we used vertical videos to capture users' attention by realistically depicting scenes in which the products are used. We also set up "swipe up links" to make it easier for users to reach the products, strengthening the flow of users to the purchase page.
As a result, CTR (click-through rate) improved by 35% compared to traditional ad delivery, and the number of purchases also increased significantly.
Example 2: Local event announcements on Facebook News Feed
A major Japanese food manufacturer used Facebook News Feed to raise awareness of a local event.Locally-focused creative for your target areaAnd we placed importance on the content.
The campaign used a post format with reminders to target users living in the area, and the photos included images of the event venue to create a sense of familiarity.
As a result of this initiative, the number of visitors to the event increased by more than 20% compared to the same period last year. Furthermore, it was confirmed that news feed advertising was effective in increasing awareness among local residents.
Examples of successful campaigns using Meta Ads by delivery platform
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