Each variation generates a campaign combination as shown in the summary

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Not sure what subject line to use for your email? Maybe you want to test different texts on call-to-action buttons?

Mailchimp understands that businesses want to perform their best (read: email), so you can use A/B testing to help you do just that!

A/B testing campaigns are built in a series of steps, just like other types of campaigns.

Note : Mailchimp recommends testing combinations of at least 5,000 recipients to get the most useful data. If you don’t have that many subscribers yet, don’t worry. You can still set up a test, but be aware that the data may not be as accurate.

To create a new A/B uae cell phone number list testing campaign, follow these steps:

1. Go to Campaigns

2. Click Email, as if you were creating a classic email campaign.

3. Select A/B test

4. Name your campaign and select the list you want to send emails to.

5. Click Start

6. Choose the list or segment you want to send your campaign to.

7. Next, we start selecting the variables to test; we choose from the Subject line, the sender's name, the content and the sending time.

a/b testing
8. Click the Plus or Minus icons to add or remove variations of the variable; you can test a variable with up to three variations.

9. for example, to test three subject lines, you would need to create three combinations of your campaign

variable tests
10. In the How to distribute recipients section, click and drag the slider to set the percentage of recipients you want to send your test combinations to; check the number of recipients who will receive each combination in the Summary section.