What is this new feature useful for?

[rUparaHmaN012]

This will help you easily identify where your campaign is weak and where it is lacking. For example, you will be able to group important statistics or compare campaign performance by brand or product. If you structure your campaign properly, you will be able to quickly see the numbers that will help you optimize your campaign performance . There are many ways to structure your account. Create a structure that best helps you achieve your goal.

Make sure you name all your campaigns and ad groups so latvia phone number data that you know exactly what keywords, match types, or targeting tactics are being used now or in the future. In larger campaigns, there can be a lot of individual segments, and following a system for naming them helps you stay on top of things.

Keyword collection
Once you have an idea of ​​what you want your PPC campaign structure to look like, it's time to figure out the keywords you want your ads to appear for. To do this, you need to know as much as possible about your potential customers. You simply need to have an idea of ​​who you are trying to reach with your ad. Create a list of keywords or phrases that a customer would use when searching for your product or service. Keyword planning tools, available in Google Ads and Sklik, are very useful in this regard. You will also find out how often a particular keyword is searched for and what the average cost per click (CPC) is . This data will help you set the campaign budgets correctly. Also, don't forget to include the different match types you want to use.

Use negative keywords to prevent your PPC ad from showing on certain keywords you don't want, ensuring you only pay for clicks that make sense to you.