Use urgency in the subject line of your emails

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Another strategy you can use to improve your unsolicited email subject lines is to add urgency. This means adding something like “limited supplies” or “while supplies last.”

This taps into a psychological phenomenon known as FOMO: the fear of missing out. People don’t like to pass up an opportunity; no one wants to be the odd one out. In fact, according to one study , nearly 70% of millennials report experiencing FOMO.

By putting urgency into your cold email subject lines, you force them to take action. You get them to click and open. Studies back this up: One report found that urgent subject lines can increase email open rates by 22% .

Be careful not to overdo it, though. If too many wuhan cell phone number list of your emails use urgency, it’s kind of doomed to fail. Think of urgency as a curveball you can throw every now and then to catch people off guard. In the case of cold emailing, you probably won’t have this problem.

Here are some real-world examples of subject lines that use the power of urgency:


4. Use social proof in your email subject lines
Adding social proof to the subject line of your cold emails is another psychological trick you can use. Just like the urgency tactic, social proof plays with your targets’ minds. It involves mentioning something that socially validates your brand.

Here are some examples:

Reference to the number of customers you have
Testimonials referencing
Reference to case studies
Reference to celebrity endorsements/authorities/credibility
It works because people are influenced by what others do, say, and think. We naturally try to determine whether something is credible or not: social proof helps us do this. When the target of your cold email sees your subject line mentioning your massive customer base, they are impressed.