Website structure for international SEO

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When you are creating a website for international markets, you first need to decide what the information structure will be for each language variant. You can choose from three main ways to do this: Using country code top-level domains (ccTLDs), using subdomains, or using subdirectories.

Option 1: ccTLD
This approach requires purchasing top-level nepal phone number data domains with country-specific endings . This option provides the strongest signal to search engines about the geographic targeting of the site.

Additionally, a national domain inspires trust among search engines and customers, who are often suspicious of foreign domain endings . This strategy is absolutely ideal for any business that is considering targeting by country but does not plan to reach more than two or three countries. (If you are more focused on a language, for example, you want to reach all Spanish-speaking people anywhere in the world, subdomains or subfolders are a better and cheaper option.)

The downside to this option is obvious. If you are trying to target a large number of countries, it can be a very expensive and logistically difficult process. You need to have a domain for each country separately (in some cases the required domain will already be taken), each domain will need hosting , in some cases a specific server location may be appropriate, etc.

When it comes to getting backlinks, which are an important SEO factor, this means you will have to build links to multiple pages because your website will be split across multiple domains. Building backlinks is quite a task even with one domain, let alone dozens. In that case, you will need a lot of staff or a marketing agency to handle the SEO for you .