What is organic traffic?

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The visits that a website gets without sponsorships, paid ads or other types of ADS constitute organic traffic. So the definition of natural traffic or organic traffic is precisely the number of users who reach the site naturally directly from the SERP (Search Engine Results Pages), after having entered a query in the search engines.

Search engine positioning south africa cell phone number list depends on the digital marketing strategies implemented, but is mainly linked to the optimization of the site for search engines and in terms of user experience (UX). Positioning is strongly linked to the visibility of the site and its ability to provide adequate responses to user requests. Occupying the top positions in SERP, therefore, depends on the structure of the site and the published content, which must be relevant and authoritative.

Considered one of the best sources of traffic, organic traffic requires strategy and work. But, unlike ADS campaigns, it guarantees long-term visibility that does not end when the sponsorship ends.

Many entrepreneurs tend to wonder which is the best source of traffic between organic traffic and paid traffic. The answer is that both sources are indispensable but you always have to think long term and evaluate the characteristics of each.

To evaluate the impact of natural traffic on site visits, you can use Google Analytics, which offers very accurate data on user actions on the site. The analysis and monitoring phases are extremely valuable because they allow you to understand if the SEO strategy is working or if there is a need to implement corrective actions.