Inbound Marketing Strategies

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inbound marketing strategies
The division into phases that we previously illustrated is also valid when it comes to defining Inbound Marketing strategies. This means, in simple terms, that each phase corresponds to specific strategies . Let's discover them together.

Strategies to attract
The strategies useful in the first latvia cell phone number list phase translate above all into writing quality content , to be reported both on blogs and on the landing page of the company website.

Content must represent a concrete answer to customer questions and, to do so, it is important to understand what the aforementioned questions are , thus creating answers with the right words. These words, called “keywords” , are acquired and perfected thanks to SEO (Search Engine Optimization) , which will make them recognizable to search engines and, consequently, also to the eyes of users.

In addition to good content positioning, it is also important to use SEM (Search Engine Marketing) campaigns which, although paid, have the advantage of making your result appear only when the user himself wants to be informed.

Finally, Social Media Marketing also represents a winning weapon, provided that you respect the target of users of the various social networks, regulating your content accordingly.