One of the most common mistakes small and medium-sized businesses make when deciding to advertise online is to begin making decisions without prior analysis, objectives, or strategy.
These decisions are usually made through the interpretation of feelings rather than through the analysis of objective variables. Therefore, the likelihood of making mistakes is very high.
This is why we recommend preparing a Marketing Plan that ig database reflects your analysis of your environment, objectives, steps to follow to achieve those goals, and indicators that will help you evaluate success or failure.
Increase your brand presence
When you try to use digital marketing to grow your business, you must work on your brand's online reputation . That is, you must build an image with which you want your customers or potential customers to identify you.
The goal is that when they search for the brand name on Google or a social network, they'll find favorable, valuable, and useful information for their marketing objectives.
It is useful to generate quality and relevant content so that your company's posts are interesting and generate engagement .