The KPI is the basic indicator of each action within a strategy, as it shows the most desired parameter: increasing the number of page views through SaaS SEO.
Visibility in search engines
This factor determines how often we appear in search results ios database for specific keywords. It also helps us determine whether our website appears among the top positions.
Bounce rate
An indicator that determines your reputation as an authority in your SaaS industry: essential for establishing long-term relationships with your audience. It measures visitor retention and interactions on your website. Specifically, the percentage of visitors who visit and leave without delving into your content.
A bounce rate between 20% and 70% is considered normal.
Much of the success of a SaaS SEO strategy is measured by the position achieved in search results. Each keyword offers different results. This KPI establishes the average position.
Pages visited per session
A KPI measures the level of visitor engagement with your site. That is, the number of pages they access with each visit. This measures the interest your SEO content has generated.