Buyer personas are an excellent tool for B2B marketers. They provide a way to understand and define your target audience and allow you to align marketing efforts with those of the buyer.
However, buyer personas can change over time, as business buyers fantuan database evolve and so do their needs . You should periodically review your buyer personas and update them when necessary:
Identify existing challenges for your target audience. Are there new ones? Do some no longer apply?
Understand what changes have occurred in their personal lives or work environments since the initial creation of the characters. For example, has anything changed after the pandemic or another social milestone that you should consider?
Are there new buyers worth considering as a business opportunity? Create a profile for them and move forward.