And while this data isn't a priority in reporting, it can be used as a starting point for learning how to improve certain aspects of your marketing strategy.
However, if one of your goals is to reach a certain number of followers linkedin database on your social media, then this data can be useful, but it doesn't represent a metric that can generate conversions or economic results.
Remember that all the strategies you implement should aim to increase conversions within your business or company, so it's always necessary to have actionable data.
Gaining more followers or getting more visitors is always a good idea, but these vanity metrics aren't helpful for growing your business. To know if all your efforts are worth it, you need to measure your conversion rate.
Advantages of vanity metrics for your business
And while vanity metrics aren't data that support future business changes, they do provide certain advantages that we shouldn't overlook, and we'll discuss them here:
Increasing the number of followers or audience on a platform are goals that are usually easy to achieve and don't require an investment to achieve.
Additionally, this data can show immediate results of the marketing campaign's reach. While it may not be related to return on investment (ROI) , it can show how many people understand your brand's content.