First, choose a story that your target audience can relate to. To achieve this, it's essential to have a deep understanding of the profiles of the people who follow and consume your brand.
Research their interests, hobbies, motivations, needs, bc data singapore challenges, and dreams—all of these factors will help you develop the best brand story to share in your webinar.
Another important factor is defining the central message you want to convey : Does your story sell a product or explain how to solve a problem? Try to narrow down your message in a few words. The more concise and clear it is, the easier it will be to develop the content later.
Every good story always meets a series of general factors:
Entertaining. Good stories keep the audience engaged and interested.
Educational. These stories have the power to spark audience curiosity, provide knowledge, and encourage reflection.
Universal. Great stories are those that have components—like emotions or experiences—that anyone can relate to.
Memorable. A story is good when it has the ability to stay in people's memories for a long time.