One of the digital marketing strategies that resembles the AIDA model is Inbound Marketing : it focuses on the stages of the user's purchasing process and, through its content, seeks to attract, convert, sell, and delight customers.
Inbound marketing, also known as attraction marketing, is a set of techniques that allow you to reach customers, defined as buyer personas, in a non-intrusive way.
Inbound Marketing and the AIDA model go together perfectly and car owner database are applicable to the same objectives.
The main benefits of implementing the AIDA model in digital marketing are the following:
It helps you organize. The AIDA model allows you to create an organized and structured strategy to work step by step with specific objectives for each phase.
Working with all the elements. This technique allows you to unify all the market elements: company, product, and customer.
It facilitates sales processes. AIDA is a methodology designed to achieve effective and verifiable sales.
Increased engagement. This method can be applied to multiple multi-channel strategies to attract users to your content.
User activation. You can use this model not only to increase your sales, but also for any action you want users to take on your website (subscription, downloading material, etc.).
Nurturing. In conjunction with automation tools , you can gather information about your leads and, in this way, nurture them properly to prepare them for the sale.