Without a doubt, podcasts are gaining ground in digital content consumption. Just as a blog post on a specific topic can be enriched with a video, podcasts are also very useful for expanding the relevant information users are searching for.
They connect with the audience
One of the main advantages of adding podcasts to your content is that users consume almost 100% of programs in this format: those who choose to listen to podcasts do so from beginning to end.
This is a huge benefit considering that the average blog visitor job seekers database typically reads only a quarter of an article; or that videos, after just two minutes of viewing, experience a significant drop in views. Capturing users' attention for an entire hour? Without a doubt, a win-win all around.
On the other hand, the trust that regular podcasts generate in listeners opens an interesting door for paid advertising. When audiences are highly engaged with the show, they are more likely to purchase products advertised or featured on it.
They expand the information
Adding a podcast to your content is a great option if you need to cover topics that require extensive development or add additional information to an article, for example.
Directing visitors to your podcast is now easier than ever: just add a code to your blog pages and users can directly access the material without having to log into the platform where it's hosted.