Adopt the principles of good service

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When forming your pricing policy, consider the possibility of providing a payment deferment. Clients appreciate it when partners understand the situation and allow them to pay late.

However, you should not forget about your own interests. If a deferment leads to cash flow gaps and delays future deliveries, you should politely refuse. Make concessions only if this does not provoke problems in the future.

Improve service
Many entrepreneurs underestimate the influence of service on mail ceo customer choice. Sometimes, high-quality service is more important than low prices. Wholesalers who rely on high-quality service win in the competitive struggle.



Available and up-to-date information about the range
The client should not waste time searching for up-to-date information about the product. Make it accessible. Place catalogs on the Internet and update the data in a timely manner. This will save time for both you and your customers.

Additional bonuses
As we have already said, a low price does not always play a key role when choosing a partner. Of course, there are customers who are ready to endure any inconvenience just to buy cheaper. But you shouldn't focus on them.

It's impossible to retain such customers. If they are offered a lower price somewhere, they will leave.

Think about what your suitable customers pay attention to, what you can interest them with. For example, it is convenient for someone to place orders on weekends. If organizing such a schedule does not cause problems, why not meet a valuable customer halfway and be interested in cooperation?

We have examined in detail the principles of organizing wholesale sales, listed the problems that wholesalers face. This is a difficult business that requires careful planning. However, with the right approach, it can bring good profits and grow confidently.