The Role of CRM Software in Today's SMEs

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The most important trends in marketing automation in 2023 will relate to artificial intelligence, machine learning and data analytics. The goal is to improve campaign performance and internal workflows and increase productivity, customer engagement, repeat sales and revenue. If you are a manager or owner of a small to medium-sized company and have set yourself the marketing goal of leaving your competitors behind, you should definitely rely on marketing automation from 2023 onwards.

Act! is a cost-effective all-in-one solution. The CRM software not only japan cell phone number offers marketing automation, but also integration with frequently used apps such as QuickBook and Outlook. You can also customize Act! to your individual requirements. This unprecedented flexibility makes it possible for the software to adapt to your existing work processes: locally, in the cloud or both, with desktop synchronization and on the go thanks to the Act! Companion mobile app. Want to see for yourself? Try Act! now for 14 days free of charge !
The coronavirus pandemic has forced small and medium-sized enterprises (SMEs) to become both more resilient and more adaptable. They have had to change their working practices almost overnight to keep business running despite numerous supply chain issues and limited resources. As things slowly return to normal around the world, one thing is clear: Corona-related working models and behaviors such as working from home and shopping online are here to stay. SMEs are now required to be agile so that they can keep up with industry trends.

In May 2022, Act! conducted a survey with 1,146 stakeholders who either run an SME or are decision makers in an SME. We wanted to know what new and changing challenges companies are facing today and how customer relationship management software can make them feel positive for the rest of the year.

Let's take a look at the key findings from our Act! CRM Survey Report 2022: The Role of CRM Software in Today's SMBs .