What does RCS marketing allow?

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It is possible to send short formats, composed of a rich card , sometimes a product carousel , and which stop after a message.

It is also possible to program long formats, with more complex scenarios that adapt to the recipient's interactions . This conversational format remains the most interesting when launching an RCS campaign because it brings the most novelty and potential than professional SMS.

Example of an RCS campaign for a clothing brand


How to send an RCS?
Creating your RCS campaign will not be done in a few clicks, unlike sending professional SMS messages. There are several steps to follow, some of which are relatively long.

To start, you need to create an "RCS agent". This involves registering as an RCS sender. The country and area code philippines sender of all your messages will be personalized in your name and validated by Google. This takes about ten days. Don't worry, our teams will support you in all your steps !

Then, we will prepare your campaign with you. Short or long format, enriched content, scenario if necessary… Please note, once your transmitter registration is finalized, it takes at least 1 additional week to send a short RCS and 3 to 4 additional weeks to send a first long RCS.

Once your RCS is tested and validated, everything is ready and your campaign can be scheduled! We monitor the sending for you and communicate the results to you afterwards.



RCS marketing: strong potential for professionals
30 to 40% of Android smartphones are now RCS-compatible, a plus for businesses.
For brands, it’s a real opportunity!

Of course, the service does not replace existing means, it brings something new to companies in their mobile marketing strategy .

For BtoB or internal exchanges, it is better to favor tools such as professional SMS , email or even collaborative communication platforms (like Slack , etc.).

For BtoC communications, companies have a new tool to use, in addition to email, social networks ... and obviously SMS, which is not about to disappear.

The primary advantage of RCS for a brand? BtoC conversations ! RCS offers a conversational "chat" mode to really interact with consumers. A real asset for a company. In addition, actions are proposed via these chats, such as visiting the e-commerce site , answering questions in one click , etc. The RCS protocol allows you to create and implement customer journey scenarios. Not to mention that images , videos and QR codes are displayed without any problem!

However, if the recipient does not have the RCS protocol, the message arrives as a classic SMS. Companies are therefore certain to reach all their customers. The reception rate for an SMS is 97% , a figure which remains the same for an RCS!

Companies are also easily and clearly identifiable because they can put their logo and name in the body of the message. RCS marketing therefore helps to increase user trust in the brand.

Another advantage, and not the least, of RCS marketing? You may not know it, but it is not possible to know exactly what the reading rate of an SMS is. You only have access to the reception rate of your message (it is impossible to know if an SMS is read by the recipient). Quantitative studies carried out by research offices have made it possible to identify the reading behavior of these messages (90% are read within 4 minutes of receipt).

With RCS, it's over! Yes, the reading rate is known for RCS, and is around 80% .

The click rate is known in both cases: SMS (thanks to the short links traced ) and RCS. On the other hand, RCS, especially those in conversational format, record much better click rates, between 60% and 100% times better than SMS campaigns . When you think that some of our customers have up to 20% clicks with SMS … It's a dream!



Rich Communication Services has a lot to offer brands, especially for BtoC use. There is still a little way to go before it is deployed to more mobile users, and usable to its full potential, but you can already try the adventure!