Social media the most important channel for marketers [HubSpot research]
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What is the state of marketing in 2021? HubSpot conducted research among 1500 marketers in 8 countries and in this article I share the most striking results. Of course, this does not mean that you have to do what others do, but it can provide inspiration.
Companies mainly use social media for their marketing (primary approach). That channel is at the top with almost 70%. SEO comes in second (about 40%), followed by account based marketing and content creation.
That is striking, because the call not to build on rented land is getting stronger. After all, you have country email list no influence on the algorithm of social channels and the platforms do their best to keep users there as long as possible (and not let them click through).
The marketing priorities for the next 12 months are:
Generate more leads
Increase customer satisfaction
Increasing brand awareness
Close more deals
Increase customer retention
marketing research 2021 priorities