Recent research by GfK has shown that the time spent on social networks in the Netherlands has increased by 34% during the corona crisis. Not surprising in itself if people are left to their own devices and have little to no social contact. This increase therefore ensures that the (potential) customer is easier to reach on social channels.
The more time they spend online, the more opportunities you have as an organization to get their attention. Research agency Statista conducted a similar study worldwide on online media consumption and found an increase of 21% when it comes to the use of social media channels. So we are more online, which makes it easier to realize a lot of views. But what about the costs?
In addition to the online media usage of the consumer, another important factor of your campaign result is phone number library what the competition is doing. In Facebook , competitors are not only your industry peers. You compete with organizations that are advertising to the same target group at that moment. This battle is fought via an auction on Facebook where the winner is determined by three factors:
Bid
Estimated action ratios
Ad quality
If you want to know more about what exactly happens during the auction, I refer you to Facebook .