1) Less is more, more…
Remember the most basic goal of email marketing: to convey something to the reader. With this in mind, it is obvious that you should focus on simple yet effective communication.
In addition, sending marketing emails involves some buy phone number list aspects, prioritize simplicity and lightness of layout, such as:
Images are often blocked by email providers and require readers to enable them to view, which greatly hinders the transmission of information.
Add alternative text (alt tags) to image elements in your HTML and attach a short description, so that readers can understand its content through text even if the image is blocked.
Be careful with the text in the body of the email, which will be used by email providers to identify the content of your message and classify it as spam or normal delivery to your contacts.
Keep a balanced ratio between text and images, the ideal ratio is 40% (image) to 60% (text).