You see many famous YouTubers and Instagrammers using this. Below you see two examples of famous YouTubers who are also on TikTok. They are already known in the video world and TikTok will have been just a small step for them. But on their accounts you can also clearly see the differences between their YouTube account and their TikTok profile. On YouTube everything looks slick, TikTok is really all about fun, reality and not too professional.
YouTuber Kalvijn on TikTok
5. Advertising
As always, online advertising is the way for a company to quickly increase reach. Unfortunately, I have to disappoint you: at the moment you cannot advertise in the Netherlands. It is coming. You can already advertise in these European countries: Germany, Spain, France, Italy, Poland, United Kingdom and Russia. If you want to start advertising, you have to apply for this on a separate TikTok site and they will then determine whether your account is approved for advertising or not.
There are various advertising options here , such as in-feed ads, brand takeovers, promoted hashtag phone number list challenges and making 2D or 3D lenses or augmented reality features available. A bit like you know it from Snapchat.
6. Use an influencer
Okay, so you can't advertise in the Netherlands yet, but you can of course 'advertise' via an influencer. Influencers can already be found en masse on TikTok and they are also already busy with paid campaigns. Reaching young people via an influencer on TikTok is ideal if you as a company have trouble getting into the TikTok vibe. It will be a big step for many companies to be able to meet the expectations of young people on TikTok and really go along with the funny videos. For an influencer this is very different, they have their own personality and no 'static' company image. That is probably why it is easier for them.