LinkedIn now has more than 364 million users in 200 countries and territories around the world: it is the largest database of professionals on the planet. In Spain, more than seven million people have a presence on LinkedIn: the increase has been exponential in recent years, spurred in part by the economic crisis and the need to find a job, and in part by the growing awareness of the importance of this social platform for creating a personal brand, networking, and professional advancement .
Being active on LinkedIn (and maintaining this activity appropriately) provides access to business opportunities , helps you stay on top of relevant information , contributes to your position in your industry, and serves to defend your digital identity against potential identity theft. It's not just about completing an online resume: LinkedIn goes much further.
Here are 15 keys:
1. Customize your public profile URL
If possible, use your first and last names. Just click the gear telegram data icon next to your profile URL: the URL customization menu will appear in the right column. Why is this important? To make it easier for anyone searching for your name, not only on LinkedIn but on Google as a whole, to find your profile page, with the information you've chosen to display, and therefore perceive about you the information you've chosen to convey. LinkedIn profiles rank very well on Google: if someone searches for you on Google, they'll find you on LinkedIn.
2. Choose the photo well
Preferably, a close-up with a neutral background : forget about that unforgettable vacation photo on the beach, or that panoramic shot with a beautiful landscape where your face isn't recognizable. Oh! And remember to check that your privacy settings have set your profile photo to public for everyone: often, profiles that appear to have no photo are actually configured incorrectly.