ORSad news has rocked the world of social media: Duo, the Duolingo owl, has died . Before proceeding to explain what happened, we at Marketing4eCommerce express our sincere condolences. We will hold a lesson later in his honor.
Duolingo, the popular language-learning app, published a statement on its Twitter account yesterday announcing the death of its passive-aggressive mascot. It also stated that " authorities are investigating the cause of phone number library death and we are cooperating fully ," while theorizing about the possible involvement of user negligence: " To be honest, he probably died while waiting for you to do your lesson ."
an important message from Duolingo pic.twitter.com/jTTT680yVs
— Duolingo (@duolingo) February 11, 2025
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To illustrate Duo's current situation, the language platform has modified its profile picture on social media and now features a photo of the green owl's lifeless face .
The community is rallying around Duolingo in these difficult times.
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Duolingo has asked for respect for its mascot : " We know she had many haters, but we ask that you don't share why you hate her in the comments. If you do share, please also include your credit card number so we can automatically sign you up for Duolingo Max in her memory. We appreciate you respecting Dua Lipa's privacy at this time ."
The response from both users and other brands has been overwhelming. Social media has been filled with images in Duo's memory, messages of encouragement and condolence, and also memes , as some people need to overcome tragedy with humor.