Set global SEO goals
Once you've done a little research, setting goals becomes realistic because you know what's possible and understand the challenges ahead. Rand Fishkin provides a detailed and useful answer in his Whiteboard Friday video on SEO goals chinese overseas america database . Here's a quick highlight:
1. Start with your company's goals
2. Set marketing goals
3. Derive your global SEO goals from your marketing goals
4. And then decide which metrics you want to track based on your SEO goals
Opportunity analysis
Now that you have your goals, it's time to find the best ways to achieve them. Where do you start?
With what already works!
Start with keyword research.