Definition of community and social media

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Let’s first look at how the terms “community” and “ social media ” are generally defined:

Community : “A group of people with a sense of belonging or common interests”

Social Media : “Social media refers to digital media and technologies that enable users to communicate with each other and to create media content individually or collectively.”

If we compare the definitions, the fundamental difference quickly becomes clear: el salvador phone number data Social media refers to digital media and technologies, whereas a community describes a social structure between people. But what does that mean? Are social media managers technicians according to this definition?

So, what do companies need to be successful online? Let's take a look at the responsibilities of these two online marketing professions and how they differ.

Tasks of the Community Manager
The community manager is tasked with building relationships with the community created by the company. This includes, among other things, maintaining and communicating with individuals, especially opinion leaders and key figures, who represent a certain value to the company. They represent the personal contact between brand and customer and thus an important link between the two. This makes the brand more approachable and personal for the customer, allowing them to identify with it more easily. Ideally, this increases the community's interaction rate with the company's contributions. A good community is worth its weight in gold!

Retaining an existing customer costs an average of 80% less than acquiring a new one. However, increasing interaction requires rules and guidelines for interaction within the community itself and between the community and the company. These must be communicated and monitored to keep the dialogue on track.