Overview of the segments

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As already mentioned, there are a ton of different options available. Most of them aren't complicated at all and often contain only a single criterion. The most popular and frequently used ones are:

Segment by traffic source: Where does the website traffic come from? In addition to traffic that comes organically, this can include traffic via email newsletters, visits via paid ads like Google AdWords, various links from third-party sites (also called referrals), or visitors via social media like Facebook or Twitter.

Segment by visitor type: This section primarily provides information about visitor interaction. This segment distinguishes between new visitors and those who have visited the website several times and keep coming back. It's also useful to uruguay phone number data distinguish between frequent visitors and infrequent visitors. Some open the site on a desktop PC, while others access it using their smartphone or tablet. It's also useful to distinguish between visits with many pages viewed and visits with just one page viewed. The list goes on and on. You'll surely come up with some examples.

Segment by location or language: Where do your visitors come from and what language do they speak? This helps, among other things, to further develop your own services and identify new potential markets.

Segment by viewed content: Which landing pages are the most popular? How many visitors make it to a checkout page or a thank you page for their purchase? Which is the most popular product page online? These are all questions to better understand the behavior of potential customers.

Segment by engagement: How convincing are blog articles, content, and information to your users? A filter that looks at the time spent on a page or the number of pages viewed is useful here. The longer someone pays attention to an article, the more interesting they found it. Companies that are very active on social media could also look at the number of likes, shares, and comments—metrics that also provide insight into the popularity of the content.

E-commerce segment: Features such as profit and the number of products purchased or brands added to the shopping cart help improve the customer journey . The success of a product line can be examined by analyzing different variants. Perhaps you discover that a particular color sells much better. An analysis of internal searches provides further insight into what internet users want to find on the website.