Marketing as a Business Driver: Albina Sarkisova's Expert Approach

[mdabuhasan]

Marketing as a Business Driver: Albina Sarkisova's Expert Approach

Legal marketing has changed, with companies relying on video content and in-house marketers , moving away from podcasts and external consultants. The trends require firms to quickly adapt to new market realities.

Albina Sarkisova , a marketer at one of the oldest international argentina phone number data law firms, a member of the Guild of Marketers of Russia and other professional associations, spoke about how to effectively manage marketing in the legal business and achieve significant results.

— Albina, legal marketing is changing: is the focus on video content and the rejection of consultants justified?

— The changes reflect the new market reality. Video content ensures maximum engagement, strengthens client trust and helps lawyers explain complex things simply. Working with internal marketers integrates marketing more deeply into the company’s processes.

However, completely eliminating external consultants can deprive a firm of a fresh perspective . The optimal approach is a combination of an internal team and bringing in experts for specialized tasks .

— What, in your opinion, is the most important thing in marketing?

— Flexibility , the ability to quickly respond to trends, and use the most effective promotion channels.

For example, video marketing requires serious investment in production and strategy, but when done correctly, its profitability is significantly higher than that of traditional methods. This is what I am currently focusing on in the legal field.

— Promotion in jurisprudence is traditionally based on recommendations. How do you attract clients through digital ?

— The most effective combination is:

quality content ,
targeted advertising ,
active use of social networks .
There is no point in saving on SMM specialists - they can develop campaigns that will quickly pay off the investment and give strong results.

— Did your experience working with BMW and the 2014 Olympics help you in legal marketing?

- Absolutely. Working with major brands has given me a strategic vision and understanding of how to build communications with different audiences.

In legal marketing, this is especially important: you need to not just promote services, but create trust and an expert image .

Then I learned to work with emotional positioning , and this helps law firms stand out from their competitors , become more recognizable and attractive.