How to Communicate Sales and Promotions with a Multi-Channel Strategy

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Sales , both summer and winter, are one of the most important moments for those who work in retail. For this reason, they are certainly an opportunity to be exploited to the fullest to use up warehouse stock, attract new customers to the store and thus give a boost to sales. So how can you communicate sales in the best and most effective way ?

Sales Marketing: A Multi-Channel Strategy
If SMS, thanks to its high opening rate and versatility, remains the preferred tool for communicating with your customers, especially when the sales begin, it is useful to think about a multichannel strategy , which includes the greatest number of channels possible.

For example, it is useful:

update your website or create a dedicated landing page
update your social media
send a communication via email
update your store's physical windows
Furthermore, thanks to conversational marketing , you can build highly personalized and relevant messages for your customers, creating a relationship of trust and collaboration that will increase their loyalty. To establish valuable conversations with your customers, WhatsApp Business could be the ideal solution, especially exploiting all its potential with WhatsApp Business Platform .

How to Communicate Sales Effectively
Among the sectors that can argentina phone number data benefit most from mobile marketing , there is first of all retail : shops, outlets and shopping centres. Although all sectors can take advantage of sales to launch promotions and push up-selling.

During the sales period, messaging can be used for multiple purposes: to warn loyal customers in advance of pre-sales, to communicate the official start of discounts, to send reminders when promotions are underway. When there are sales, there can also be extraordinary openings, white nights or other events. In addition, it is also possible to inform about the opening hours that will be followed or any extra services implemented to manage queues and appointments. Even in all these cases, SMS or WhatsApp can be used to inform customers.

When discounts are approaching, it is therefore important to understand how to communicate the sales thanks to a simple but effective communication strategy, which will allow you to increase your sales, bring old customers back to the store and attract new ones with events.

8 Rules on How to Communicate Balances via SMS and WhatsApp
By including messaging within your multichannel strategy, all that remains is to respect the general rules of mobile marketing . Only in this way will you set up effective sales messages and ensure a good return on investment. Here are 8 useful tips on how to communicate sales via SMS and WhatsApp.