Other reasons why email sending time is important

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As seen above, open rates are one of the main metrics in which sending time plays a crucial role, but they are not the only ones. In a context where users are constantly faced with an ever-increasing number of emails arriving on their devices, sending time plays an even more important role today.

In fact, by analyzing opening hours, it's possible to analyze and understand user habits and behaviors. Profiling and segmentation activities play a crucial role in this regard. They allow us to understand the recipient and their behavior, and therefore determine the right time to send, thus abandoning traditional mass emails.

Analyzing email opening hours allows you to understand france telegram data how and when to send your emails to each user.
For example, one user may open several emails in the morning, while a user belonging to a different segment may open emails in the evening.

By aligning delivery with user behavior, it is possible to improve and personalize emails according to different times of day and different types of audiences.

Today, users are constantly inundated with a large number of emails. Very often, these are general emails that not only fail to adapt and personalize to the recipient's needs, but at best, fail to take into account past behavior and interactions.

Emails sent at the right time can help prevent this from happening, as they are more likely to reach people at the time when they are most likely to receive and open the email.