How to write a commercial proposal?

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Every business owner should know what a commercial proposal is and be able to write it correctly to achieve maximum effect. If you master this skill perfectly, you can achieve success in the trade sphere and present your company, products and services to clients in the best possible light.

What is a commercial proposal?
A commercial proposal is a prepared text for an invitation chile email list to cooperation. It can be intended for one person or a whole group of people. Most often, such information is sent by e-mail, which is convenient for both parties.

Commercial proposals are created for various reasons, including:

Brand promotion. No matter how the relationship with the client develops at this stage, he will certainly remember the brand name, which will further increase the level of loyalty to it.
Attracting new clients. A well-written commercial proposal allows you to get new customers.
Sales. The main task is to sell a product or service, demonstrating to the client all the benefits of cooperation.
What is a commercial proposal?

Main types of commercial proposals
There are two main types of commercial offers. Among them, there are " cold " and " hot ". The first type includes letters for those who have not previously cooperated with the company and did not know about its products and services. In turn, a "hot" commercial offer is sent to prepared clients - those with whom you have already contacted before.

Commercial offers can also be personalized , which are created for specific people and addressed to them personally in the letter, and non-personalized , which are intended for potential buyers without a specific focus.

Structure of the commercial proposal
Creating a commercial proposal requires adherence to a certain structure that will help achieve the desired effect:

Headline. This is what will create the first impression, make you want to read on or, on the contrary, put the letter aside. Therefore, the first phrase should be short, interesting and catchy.
Lead. This is the first paragraph of the main text. It should become the hook on which the rest of the letter will be strung. In this case, you can start with a question that worries the client or talk about the solution to his problem that the company offers.
Offer. Here you should place information about the unique selling proposition, what makes it stand out from the rest.
Advantages. It would not hurt to separately list all the benefits of cooperation with your company.
Confirmation. Any client may have a lot of questions and doubts. In order to minimize them, it is worth indicating information about the availability of certificates, awards and other achievements, as well as reviews from grateful customers.
Call to action. At the final stage, you should call the addressee to perform a certain action: call, fill out an application, buy.
Limitation. As a postscript, it would not hurt to indicate a limitation in time or quantity of goods, so as not to put off the deal for a long time.
Tips for Writing an Effective Business Proposal
An effective commercial proposal is a real work of art, the composition of which is accompanied by a lot of nuances. First of all, you should remember that "brevity is the sister of talent", so you should not turn the letter into a whole novel. It is enough to indicate the most important theses, using simple but apt sentences. Value your client's time, do not let him get bored over your letter.

Tips for Writing an Effective Business Proposal

Remember that the focus of your letter should not be you, but your interlocutor, so all messages should be addressed to him. For example, instead of " we offer advantages ", you should write " You will receive advantages ". At the same time, you should not put pressure on the interlocutor and openly impose your services. This will only push him away. It is enough to simply interest the potential buyer. At the same time, in no case should you provide false information. Clients attracted in this way do not become regular. Be frank, skillfully emphasize the benefits for the buyer, work on your reputation, and you will certainly succeed!